More than 90% of Americans visit a small business at least once per week. When they do, they want to pay their preferred way. Digital payment options for small businesses are constantly evolving to meet consumer expectations. Payment choice can significantly impact transaction speed and ultimately customer satisfaction, so today’s small businesses need to be aware of the best digital payment options available.
In this guide, we’ll cover the full payment landscape—from credit and debit cards, prepaid solutions, online payment gateways, digital wallets, and more. We’ll also compare security features, costs, and practical rollout steps so that you can decide which digital payment methods work best for your business and clientele.
Why Modern Payment Choice Matters for Small Businesses
Imagine a customer enters your business and learns that you’re a cash-only establishment. They realize they left their wallet at home, and therefore can’t purchase what they want. No business can afford to miss a sale or an opportunity to secure a loyal customer.
Consumer preferences are shifting toward contactless and mobile wallets as well as other digital payment methods, even for low-value purchases. Offering modern and inclusive payment options boasts numerous benefits for both small businesses and their customers.
First, digital payments keep payment queues shorter and waiting times low to non-existent. Customers also tend to spend more when paying with a digital payment method. Eliminating (or significantly decreasing) cash handling duties, in exchange for automated reconciliation, will also improve operational efficiency. Not to mention that you’ll also have access to clearer and more accurate sales analytics.
What Counts as a “Digital Payment Option” Today?
A digital payment option is any financial method that does not involve the direct exchange of cash or a bank check. This includes a debit or credit card, with the card-present or card-not-present. Digital wallets and bank transfers (ACH/SEPA) also count, as well as cryptocurrencies.
Small businesses can integrate these payment options across several locations and platforms. Here are a few locations, as well as which payment methods customers can use there:
1. In-store Point of Sale (POS)
- Traditional debit or credit cards
- Prepaid debit cards
- Digital wallets
- QR code payments
2. Ecommerce
- Digital wallets
- Traditional debit or credit cards
- Prepaid debit cards
- Buy Now, Pay Later (BNPL) payments
- Cryptocurrencies
3. Mobile (M-Commerce)
- Digital wallets
- BNPL Payments
- Traditional debit or credit cards
- Prepaid debit cards
- Cryptocurrencies
4. Bill/Invoice Payments
- Bank transfers (ACH/SEPA)
- Direct debit
- Recurring debit or credit card payments
- One-time debit or credit card payments
6 Payment Methods Small Businesses Should Consider
1. Credit and Debit Cards at POS
Unlike a direct cash payment, which requires counting out money, changing hands, and counting back change in return, a credit or debit card is easy to use. With contactless/tap-to-pay and EMV chip features (or requirements, respectively), customers can quickly and securely pay for their goods or services. This will drastically reduce your queues and any waiting times when customers check out.
Credit or debit card payments may come with transaction fees and processing fees. Chargeback fees are also par for the course in the event a customer successfully disputes a transaction.
You’ll also want to factor in the initial and ongoing maintenance costs of your POS infrastructure and hardware, including the POS terminal, card reader, especially for a fully integrated system. Such systems usually cost more. However, they’ll increase throughput and efficiency, allowing your business to reap a strong ROI.
2. Mobile Wallets (Apple Pay, Google Pay, etc.)
Mobile wallets are the fastest-growing in-person digital payment option. They’re convenient and easy to use, allowing customers to simply tap/scan their device at a POS via NFC technology.
Mobile wallets are extremely secure, protecting customer payment details and PII via biometric verification, tokenization, and encryption. They’re also easy to pair with a loyalty program, expediting customer enrollment and facilitating post-visit engagement, all in one.
3. Online Payment Gateways
An online payment gateway is a front-end technology that captures, verifies, and submits payment details. Think of it as the middle person between the customer/guest, your business, and the bank or financial institution. Small businesses use them for the following purposes:
- E-commerce
- Subscription management
- Order-ahead/in advance
- Pay-by-link
How you set up your online payment gateways will depend on several factors, including your tech-saviness, customization needs, and more. The two primary setups are via plugins (plug-and-play) or via API-driven integration. The former is simple and straightforward, and is the go-to choice for small businesses with low transaction volumes.
Whereas API integration requires a high level of technical expertise, it can integrate multiple digital payment methods (unlike an average plug-and-play setup). As for scalability, if your business is growing and experiencing increasing transaction volumes, then API integration is the best choice.
When you’re ready to launch, you’ll want to commit to a comprehensive fraud-protection strategy. Doing so won’t significantly impede the customer payment experience at any point, but rather provide essential, real-time security protections. You can achieve this by enabling 3D Secure (3DS), AVS, as well as velocity checks.
Compare plug-and-play vs API-driven setups and what to test in checkout flows.
4. ACH and Bank Transfers
Ideal for large, one-time payments, retainers, or B2B services, as well as recurring invoices, bank transfers offer lower processing costs and eliminate the need for a middleman, allowing funds to be transferred from one account to another. ACH or wire transfers are the most common types of bank transfers.
While funds are often not available immediately—but rather between one to three business days (aka, delayed settlement time)—this is a secure and trackable digital payment option.
As for a few common downsides of ACH transfers, processing times often vary by banking institution. In addition, an ACH return (aka, payment failure) typically results in a fee incurred by the merchant. Too many ACH returns could also lead to fines from the National Automated Clearing House Association (NACHA).
5. Invoicing and Pay-By-Link
Mobile businesses and brick-and-mortar small businesses that don’t have a website will appreciate the simplicity and convenience of invoicing and receiving payments via a pay-by-link method. Small businesses can also use a Payment Service Provider (PSP) to offer customers the option to pay via multiple payment methods, as well as scheduling due dates for partial or full payment remittance.
If you believe the pay-by-link payment method might work well for your business, here are a few tips and considerations to make the adoption (and ongoing usage) a smooth one:
- Personalize all messages associated with the pay-by-link you send to customers (e.g., include a personalized greeting, invoice number, and items purchased, etc.).
- Double-check that all payment links are in working order.
- Always ensure that all payment due dates and terms are clear.
- Make your late-payment policy clear, including any penalties, such as fees, etc.
- Automate payment reminders.
- Commit to regular payment reconciliations based on your business needs.
6. Prepaid Cards
Prepaid debit card payment options are an ideal way for small businesses to support fast and secure in-person payments. Furthermore, they offer a seamless means to a modern payment experience for cash-preferred and cash-only customers, providing them with the same convenience and security as everyone else.
As for customer-oriented perks, prepaid payment cards deliver in multiple ways. First, small businesses can roll out a loyalty program where for every X number of dollars a customer spends in-store (or online, if applicable), the customer earns X number of loyalty points. Whereas, if the customer uses the same prepaid card elsewhere/ with another vendor, then they’ll earn significantly fewer loyalty points.
Such a dynamic incentivizes customers to support the small business that issued their prepaid card, rewarding them for their loyalty while encouraging repeat visits.
Choosing the Right Mix: Cost, Risk, and Customer Fit
Choosing the right digital payment methods for your business boils down to taking several factors into account, including:
- Customer payment preferences
- Transaction volume
- The monetary amount of your average transactions
- Transaction fees
- Security and fraud prevention
- Scalability
- Compatibility and ease of integration
Before signing on the dotted line, consider the total cost of ownership for each type of payment method. Begin by comparing fee models (e.g., interchange-plus vs. fixed, etc.) and per-transaction costs, as well as any potential fees associated with chargebacks.
To begin, consider piloting two or three digital payment methods, measuring their ease of use, speed, and their impact on your net profit margin, after installation. If your chosen methods check all the right boxes, then you can begin rolling out other in-demand digital payment methods.
Security and Compliance Basics for Small Businesses
Protecting your customers’ sensitive payment details and personally identifiable information (PII) must always be a priority. Adhering to the Payment Card Industry Data Security Standards (PCI DSS) is mandatory for any business that processes, stores, and transmits sensitive debit and credit card information. Deploying end-to-end encryption and tokenization are two ways to protect your customers’ payment and personal details.
Another way is to implement strong fraud settings, such as MFA protocols for online transactions. Likewise, for in-store payments, ensure all payment devices and mobile hardware are secure and protected from theft or tampering.
Finally, payment security is a team effort. Keeping your staff up to date on the latest security procedures and fraud-protection strategies will keep your customers and your business safe. Here is a checklist for staff to follow as you integrate new digital payment options into your business:
- Hold regular professional development and training opportunities centered on scam-spotting and keeping your payment systems updated, safe, and secure.
- Train staff in safe refund procedures and protocols.
- Determine who has access to what, when, and how by conducting periodic access reviews for added security.
How Ready Credit Can Help Local Businesses Go Cashless Without Leaving Cash Customers Behind
Not every customer has the means to (or wants to) necessarily use a digital payment method. Some simply prefer or must use cash. Providing your customers with fast and secure digital payment methods doesn’t mean you have to leave your cash-reliant customers behind.
Ready Credit’s Cash-to-Card® Kiosks offer cash-only customers the same speedy and secure payment experience as everyone else. By inserting their cash into the machine, they’ll receive a prepaid debit card in return, loaded with the same denomination they inserted. This way, they can spend easily and securely without waiting in long lines, enjoying the same modern payment experience as everyone else.
You can customize their prepaid cards with your brand logo, colors, and more, encouraging repeat visits and ultimately brand loyalty. Cash-to-card kiosks integrate seamlessly with your existing payment infrastructure, causing minimal to no disruption in your current workflows.
Turn Payments into a Competitive Advantage for Small Businesses
Modern digital payment methods are here to stay. Inclusive options that are secure and easy to use significantly reduce waiting times at each POS. They also provide all customers with a modern payment experience, boosting customer satisfaction and loyalty to your brand.
Pilot a few new payment method options, such as prepaid debit cards and mobile wallets, that meet your customers’ needs, but that can also show you how you can easily reduce operational friction.
The digital payment landscape will continue to evolve. That means every business owner needs to regularly review adoption trends and assess customer feedback to discover just the right combination of digital payment methods that work for their business.
Ready to explore Ready Credit’s solutions for small businesses? If you’re seeking faster, more inclusive digital payments, including cash-to-card kiosks and branded prepaid options, then contact our team today!